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Gain the skills you need to lead a team — and product — to success. Learn from experts in this 1-week, accelerated course.
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Kim Rust is a technology, digital marketing, and mobile app strategy consultant at Rustcraft Digital. Her expertise is rooted in the retail industry but also includes real estate, hospitality, and non-profit. Retail experience includes delivering in-store, online and mobile customer experiences that drive revenue and enhance loyalty for Estee Lauder, The North Face, bebe, Express, and Best Buy. She brings big company and start-up experience to the classroom; she worked for Macy’s in buying and marketing capacities as well as mobile tech start-up GPShopper in analytical, strategic, and leadership capacities. Kim holds an MBA from Columbia Business School and a BA from University of Pennsylvania.
Kimberly Rust
Consultant, Rustcraft Digital
Learn Essential Product Management Skills
Build an End-to-End Product Strategy
Deliver real solutions through hands-on, project-based learning. In one week, you’ll define a consumer problem, develop and validate a strategy to solve it, and present your proposal.
OPEN HOUSE LOCATIONS & TIMES
SEATTLE
5 November – 10 November, 2018
Monday – Friday, 9am – 5pm
Tuition: $3,950
1218 Third Avenue, 3rd Floor
Seattle, WA 98101
Seattle, WA 98101
Why Take This Course?
Dates, Tuition, & Financing
FINANCING OPTIONS
Need payment assistance? We offer a variety of financing options to help you get to your goals.
Skill up alongside product managers and entrepreneurs, gain insight from daily guest speakers, and become part of GA’s growing network of experts and alumni from around the world.
Connect With Local Industry Insiders
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FIND A FORMAT THAT WORKS FOR YOU
Don’t have a week to take off? Learn about our other User Experience Design course formats, from part-time classes after work to online learning at your own pace.
From roadmap creation to stakeholder presentations, discover tools and techniques to define product strategy, lead cross-functional teams, and drive buy-in for your ideas.
OPEN HOUSE LOCATIONS & TIMES
MEET YOUR INSTRUCTOR
About General Assembly
General Assembly is a pioneer in education and career transformation, specializing in today's most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
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Entrepreneurs & Intrapreneurs
Product Teams
Collaborate to unlock innovation. Start working together to identify problems and craft solutions as a team.
OPEN HOUSE LOCATIONS & TIMES
This Course Is Ideal For...
Grow your career potential. Bank a versatile skill set to help you grow in your current position — or explore new paths.
Product Managers
Go from idea to customer-validated product. Learn to implement design thinking, agile, and lean methodologies.
OPEN HOUSE LOCATIONS & TIMES
DAY 1:
Understanding the Customer
Explore design thinking, developing a problem and hypothesis, customer interviews, personas, and the value proposition canvas.
DAY 2:
Analyzing and Priotitizing
Survey the market landscape, metrics, key performance indicators (KPIs), objectives and key results (OKRs), minimum viable products (MVPs), and roadmaps.
Our 1-week course covers product management strategy from idea to launch and beyond.
What You'll Learn
DAY 3:
Designing and Researching
Get acquainted with wireframes, prototypes, usability testing, and methods of quantitative and qualitative research.
DAY 4:
Developing and Releasing
Discover agile methodologies, waterfall, backlogs, user stories, release notes, development basics, and tech trends.
DAY 5:
Leading and Pitching
Learn techniques for leading a cross-functional team, business proposal development, and communicating your ideas.
DAY 6:
Presentations
Present a team or individual proposal detailing the end-to-end product strategy you created throughout the week.
OPEN HOUSE LOCATIONS & TIMES
Meet the Instructor
OPEN HOUSE LOCATIONS & TIMES
Cliff Gilley is an experienced product manager and agile evangelist with over 15 years of experience in the greater Seattle area. He's worked with companies of all shapes, sizes, and markets, and has established himself as a thought leader in product management, blogging as The Clever PM and co-authoring blogs and webinars with corporate partners such as Pendo.io, LogiAnalytics, UserVoice, and others.
Cliff brings his enthusiasm and passion for effective, agile product management practices to the classroom at General Assembly. His courses focus on creating the kind of collaborative, cooperative environment that all product managers must learn to develop to effectively lead through influence in their daily roles.
Product
Management